What Your Website Says About You

Your website is your most important digital asset, and the most effective way to communicate your message to your audience. It will instantly make you appear trustworthy, and the right choice, or…not so much so.

Business owners often get caught up with industry jargon, or copy whatever works for others, and in that process do not come across as real. What they intend to communicate may not always come across the way they wish.

If you are to attract the audience you want, start with a well designed website that speaks your company’s personality.

Simplifying your message is the way to go - forget technical jargon and thesaurus words - be human, and reap the rewards.

1 — Make sure your website is you

It seems like everyone has a website, but only some have one that is right for their product or service. Is yours?

You know how “a picture says a thousand words”?

Well, the most beautiful website by the best designer can say a thousand words that may be wrong for your business, if they did not understand what you were trying to say.

You need to be clear about your mission, and about what makes your product or service unique, and the designer (not just the copywriter) needs to understand it.

Every business, no matter how small or large, has a story behind it. Discovering that story, and communicating it well in your website design may give you that competitive advantage you seek.

Your website is important, the design of it is important, and your input is most important.

2 — Is your website outdated?

What worked in web design even a couple of years ago, may no longer work today. This does largely depend on your product or service, but you probably notice when you lose business to competitors because they are on top of trends, and you’re not.

Audiences today expect relationships with the brands they choose, not just a product. This does mean more effort and thought behind the images and words, which will speak to them.

If your website was made a few years ago, and is no longer effective in attracting the potential clients you want, consider re-designing it.

3 — You own your website

Content on your website, whether copy or images, is the only thing online you really own. You may have a business which functions well enough with just online listings, and social media profiles.

You may have an online presence on Instagram, or Twitter, but any content you share there technically becomes their property.

However, you do own any digital content, images or videos placed on your website, because you own your website. More importantly, your website represents you, and what you do. If you don’t have a website yet, think about building one.

Your Website Represents You

Chances are that when a visitor sees your website for the first time, they don’t yet know anything about your business. What your website says, in that case, is everything.

Take another look. Is it everything you want it to say?